In the realm of sleek, shiny and effortlessly straight hair, the magic lies in the hands of skilled stylists wielding the power of chemical hair straightening. At Smart Hair, we have mastered this transformative technique, enhancing softness, reducing volume and elevating the shine of your hair to new heights.

The process: straight brilliance

In the capable hands of our experienced stylists, your hair undergoes a metamorphosis, breaking down its natural structure to embrace a new, straightened form. This process involves first perming the hair and then setting it straight with a flat iron. 

The treatment typically takes three hours; however, the duration may vary based on your unique hair type, length and thickness. This specialised service works best in the hands of skilled stylists who invest the time to execute it flawlessly. The result: impeccably straight, silky and glossy hair that defies humidity and effortlessly endures workouts.

Suitable for all hair types 

Curly, wavy, or straight—permanent hair straightening is the magic wand that works for all hair types. The tightness of your natural curl may influence the degree of transformation.

How long does it last?

Depending on your hair type, natural curl, and length, anticipate a touch-up every six to nine months. In essence, you require treatment twice per year to keep your locks straight and sleek. 

How much is it?

Quality comes at a cost, and permanent hair straightening at Smart Hair ranges from $200 and up. For those with lusciously long locks, expect an investment that reflects the luxurious length.

Maintenance: nurturing your straightened locks

Chemically straightened hair craves special attention. We recommend 3 to 6 protein conditioning treatments in-salon or indulge in a professional home care kit to keep your tresses luxuriously hydrated.

Post-straightening protocol: the first 3 days are the most important 

In the initial days post-treatment, please ensure you follow the instructions below.

  • Ensure you wear your hair down for at least 3 days to let the magic set in.
  • Keep a blow dryer or flat iron handy in case moisture disrupts the perfection within the first three days.
  • Avoid washing your hair.
  • Refrain from tying your hair into a ponytail.
  • Skip the use of hair clips.
  • Keep your hair from being placed behind your ears.
  • Hold off on exercising or inducing sweat.
  • Steer clear of using hair bands.
  • Opt not to use your glasses to hold your hair back.
  • No sprays, gels or mousses.

Smart Hair is your destination for permanent hair straightening expertise in Auckland CBD.